Writing
WHAT I WRITE
I may have a meeting with a client and condense the resultant notes into ad copy, or turn a stack of photos and product specs into a catalog. I have some clients who will come to me with an idea for new product and say, “Make me a 1/4 page ad, a press release, and a website for this…oh, and come up with a catchy brand name.” Often the design of the promotional material will influence the writing, and since I do both, turn around time is reduced. Ultimately I take the raw data and tell a story that gets the desired message across. But whether I’m simply changing the tone of a piece to fit a different format, or researching the market and writing text to sell a given concept to a targeted audience, my clients can spend their time developing their product knowing the words will be there when they're ready to put that product on the market.
MY CLIENTS INCLUDE:
National Promotions & Advertising Inc. • The Los Angeles Police Department • Winning Directions Inc. (political advertising) • Steve Mittleman (comedian) • Penguin Putnam Books for Young Readers • The Whisky • Studio Gear Cosmetics • Movement of Aleatoric Modern Artists • Lucky Jeans • MOP Modern Organic Products • Black History Month ’96—’99 • San Francisco Association of Realtors • The Ross Group Political Consultants • Councilman Nate Holden • Spaceshots Inc. • New Body Nutrition • Health Within Holistic Center • Lifetime Wellness, and many more.
TYPES OF WRITING
Ad Copy • Catalog Text • Educational Material • Short Stories and Novels • Instructional Manuals • Business Plans • Brochures • Social Media Blasts • Event Announcements • Speeches • Sales Pitches • Blogs • Product Descriptions • Political Advertising • Parodies • Slogans • Brand Names • Press Releases
and more.